How to take care of his face as a man?

A few decades ago, who would have bet on the fact that we could talk freely about beauty and well-being routine for men? Men who wanted to take care of their faces were content for a while to borrow from their companions. The situation is very different today in a society where appearance prevails. A real market is asserting itself year after year and it should reach $ 50 billion in 2026 according to the consulting agency Nelly Rodi. At present, men have become aware of the importance of combating the harmful effects of pollution, stress and other external factors. The Covid 19 crisis has also been an opportunity for some to take care of their eyes. Some have opted for blepharoplasty which is a surgical procedure (which must be performed by a board-certified plastic surgeon) that removes disgraces on the eyelids. For those who are not supporters of cosmetic surgery, other treatments exist such as hydrafacial, a quality treatment that preserves your epidermis. This technique of American origin combines a mechanical association with an addition of serums. The main purpose of hydrafacial is to perform a gentle exfoliation cleanse. Then, the impurities from your pores are extracted deeply.The effect of these actions is immediate. Your skin is purified and given a boost of radiance. Targeted treatments (eye contour / face …) can complement basic care. Talking about beauty in men is no longer a taboo. The new generations know the brands of cosmetics, and do not hesitate to watch the countless tutorials on the web. In a market where the offer is increasingly diversified, however, it is important to go to an interlocutor who is at your disposal. This is the case of Horace, a structure that is well aware of the problems encountered by men. They design their products taking into account that each skin is different. Some will have dry skin, others oily skin… Through a diagnosis of your face, the brand asks you targeted questions that will allow them to guide you towards beauty routines that will match your epidermis. The opinions given by the users of their products are raving. Their average score is 4.5/5 for 61294 reviews. And if you prefer to read the opinions of professional media, Le Figaro, l'Obs or Les Inrockuptibles praise the natural aspect of their products… In addition to wanting to look good in our society, care is used to prevent wrinkles, to protect you from puffiness, swollen eyes or dark circles. To effectively fight against these factors, you can use concealers (help against wrinkles and imperfections), concealer for men, good-looking fluids, exfoliating solutions and many others … Buying healthy products that are designed according to our needs is a no-brainer today. Some market players are aware of this and offer you adapted solutions. Cover photo: Image taken on Pexels