On February 23rd, Lorenzo's next album will be released. This disturbing and crazy swimming personwho is often nicknamed the Emperor of the dirty and who animates Youtube by his nonsense of all kinds, is back for a new opus. Let's go back to the phenomenon and its promotion strategy.
Lorenzo is a youtuber/rapper known under several identities. His real name is Jérémie Serrandour, this young Breton was first a member of the Rennes group Columbine under the name of Larry Garcia before choosing the nickname of Lorenzo. Lolo is not at his first attempt sound level. Indeed, his album L'empereur du sale released in 2017 became gold. For the anecdote, the album was only released on music platforms like deezer, spotify etc. Only one record was put on sale by the rapper on ebay for € 75,000!
The artist is indeed well established at the promo and buzz level. Several actions have been put in place for the release of his new album. First, the Fume à fond sound unveiled on August 3, 2017 is the first sound that Lolo shares with us of the new project. It was on September 7, 2017 that he announced the release date of his album Rien à branler. On January 12, 2018, Carton rouge, a new single from the album, was released. On February 1st, three weeks before the release of the album, the tracklist is finally unveiled. 14 tracks are to be found on this project as well as collaborations with Columbine and Charles Vicomte. In other words, marketing was not left to chance!
In the same spirit, the emperor of the dirty offered his fans to get an exclusive pack of rolling papers to receive after the pre-order. It is at this moment that our friend Lolo thinks of all the shrabs in trouble since he offers us to find his album directly on the internet platforms with a playlist prepared by him which will be available on February 23 at midnight! On February 18, Lorenzo decides to take to the streets to listen to his sounds to older people and not necessarily the target of his very particular universe, but the benevolence of these people is funny and beautiful to see.
(link: https://www.facebook.com/LorenzoEmpereurDuSale/videos/1773551546077481/)
And last nice point, Lorenzo has placed only one golden ticket in one of his albums. What does this ticket bring? Well, the fan who discovers it will have the chance to receive the singer's pokémon bob, a concert/backstage invitation near him and finally, a gold record in the name of the future winner!
The album is still not out, impossible to judge but in view of all this organization, we can hope that Lolo did things right. But suffice to say that Lorenzo has put the small dishes in the big ones to satisfy his fans. The first two titles released were a great success from its entire community with nearly 40 million views for Fume à fond and almost one million subscribers on this platform! Respect!
