The metaverse is becoming more and more important. We no longer count the number of luxury brands that invite themselves into these virtual worlds. French luxury brand Hermès has solid plans for this increasingly exciting era. Hermès is one of the spearheads of French know-how in the world. A legendary brand that began in 1837 with the manufacture of saddles and harnesses. In order to endure and stay at the top, she had to adapt to each period. This is also the case today since the company invests its resources to dress your avatars in the metaverse. Other luxury brands like Gucci or Balenciaga have similar goals. The United States Patent and Trademark Office (USPTO) has registered various trademark applications for virtual stores, NFTs, digital collectibles. In the coming years, we are probably heading towards virtual fashion weeks. There have already been important events such as Decentraland's Metaverse Fashion Week. According to data from Dune analytics, nearly $260 million has been earned by several brands. Inevitably, a new universe to exploit leads to new conflicts. Like the emergence of new markets, justice will have to decide to perfectly configure the relations between brands. Hermès recently found that Mason Rothschild was selling bags with similarities to his creations. What to expect from the metaverse for luxury brands like Hermès? It will not be easy to stand out, to offer products and services that are out of the ordinary. For most of us, we will not be actors of this evolution, but mere observers. Those who can fully participate in the metaverse will have a decisive role to play in the years to come. Royalty-free photo
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