What is the purpose of private sales? For consumers, the goal is to get the best possible deals at the most attractive prices in fields as different as fashion, beauty… On the brand side, it is also interesting since it allows them to retain their customers, to sell certain stocks … The more time passes, the more important the user experience becomes. In the case of private sales, this allows the consumer to maintain a closer relationship with the brand, and it consolidates the links. Private sales are different from private sales. They can be carried out throughout the year and are reserved for a limited number of customers.
The advantages of customers going through private sales
The benefits are manifold. For example, you can brew a whole range of products with just a few clicks, which is a huge time saver in a world where we are constantly in demand. Luxury is not the only sector present. We have the feeling when we surf on one of these specialized sites to be in front of the menu of a restaurant. We will find a whole diversity of products such as household products, wine and food selections .. Generally the platforms used benefit from improved designs and are particularly intuitive which allows you whatever your abilities with new technologies to find your way around easily. Are you a pasta buff? Well, you can get classic boxes with various sauces. Rummo, a reference brand, is one of the regulars of these platforms. Culture also has its place. Tickets for concerts are currently on sale. There are also opportunities for unusual experiences such as staying in a cabin on the water or in the air. And if you want to be completely disoriented, you can also opt for a stay in a yurt or trailer. As you will have understood, diversity and quality are the watchwords of these brands.
The major players in private sales
The best-known platforms in the field of private sales are Veepee or Showroomprivé, two references that have experienced good growth over the years. However, they have to deal with the emergence of sites such as Vinted or Vestiaire Collective that have specialized in second-hand. To fight against competition, they make bold choices such as allowing their members to sell their purchases of these platforms to each other. Some applications also enter into interesting partnerships with rising structures such as Hello Fresh, which stands out thanks to fresh food. The slowness of some deliveries can be a possible brake on private sales. In this case, choose express delivery, a guarantee of receiving your purchase in a short time. Several sectors such as fashion, Apple phones and many others are concerned. Time is a scarce commodity in our society. Turning to a private sales platform is a definite advantage. For our customers, it is the opportunity to do unique business and feel like a privileged interlocutor. For brands, it is a space for expression, the way for them to build direct relationships with their buyers. A way for them to impose themselves in a sector where they must constantly renew themselves to continue or not disappear. If you want toknow more about private sales travel Featured image taken on Pexels.
